Certified Web Analytics Master (CWAM)

Certified Web Analytics Masters Course (CWAM) is a great platform for the participants who wish to develop an expertise and masters in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Web Analytics. Since, this is a master certification in Web Analytics; therefore, it touches all spheres of the same and enriches its participants with the topics like, Overview / Introduction of Web Analytics: Learn the basics of Web Analytics, its significance for small, medium and large scale businesses.Insights on Google Analytics: Get to know about Google Analytics, how it works, how to create account, profile and who the users are.Navigating Google Analytics: This includes information related to basic metrics and main sections of Google Analytics reports.Traffic Sources: Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.Content: Learn details about website landing pages content, event tracking and much more.Visitors: Learn how to get unique visitors, create technical reports, what is benchmarking etc.Goals E-commerce: This includes how to set-up goals, create goal reports and track e-commerce.Actionable Insights the Big Picture: This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.Web Analytics ToolsMaking Better DecisionsSumming UpCommon Mistakes analysts makeSocial Media Analytics: This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.Social CRM Analytics: This includes workflow management, sentiment analysis, text analytics etc.

Job Roles

Sales and Business Development Professionals, Advertising & Marketing Professionals, CXOs, Brand Managers and Media Planners, Digital Marketing (SEO, PPC,SEM, Social Media) Professionals, Web Strategists, Product Managers, CRM Professionals

Pre-requestes

None

Advancement

None

Validity

Lifetime

Fees

Certification Fee: US$205