Certified Marketing Executive (CME®)

Certified Marketing Executive (CME®)

  • الشهادة

    Certified Marketing Executive (CME®)

  • جهة الاعتماد

    International Sales and Marketing Council (ISMC) SMEI

  • الجدول الزمني للدورة:


  • مُقدم الدورة:

    المبيعات والتسويق التنفيذية الدولية (SMEI)

الجدول الزمني للدورة

الموقع السعر نوع الدورة طريقة التوصيل الساعات عدد المقاعد تاريخ البدء تاريخ الانتهاء
Saudi Arabia
الشهادات المهنية قاعة الدراسة 0 الساعات عدد المقاعد 10 20/12/2016 20/12/2016
الشهادات المهنية قاعة الدراسة 0 الساعات عدد المقاعد 10 20/12/2016 20/12/2016

This self study course prepares you for the exciting challenges related to leading sales organizations in today's hyper-competitive global economy. You will learn basic theoretical foundations that will enable you to adapt to the economy as it continues to evolve, balanced with practical applications you need to know in order to lead performing sales teams. 


At the end of this course you will be able to confidently sit for the CSE® exam and:Study online sales management course

  • Define the strategy hierarchy and understand how a firms sales and marketing strategies affect its overall strategy 
  • Describe the sales management process and the responsibilities and activities of sales managers 
  • Explain what the sales function consists of and how salespeople affect a firm's supply chain 
  • Identify the various channels in which the sales function can be carried out 
  • Explain how effective sales management efforts an align a firm's sales strategy in a multi-channel environment 
  • Recognize the contributions made by contemporary leadership approaches 
  • Identify issues today's sales leaders face 
  • Identify the more common ethical dilemmas that face salespeople, sales managers, and sales executives and develop appropriate actions when faced with ethical issues 
  • Comprehend how buyer-seller relationships are established and maintained 
  • Know how to leverage information technologies 
  • Effectively design and organize a sales force 
  • Recruit and select the right sales people 
  • Identify factors that determine what types of training are needed by salespeople and implement effective training programs to develop the sales force 
  • Understand the elements of teamwork and how to successfully develop and work with teams, including those that are virtual 
  • Learn to set goals and manage the sales force's performance 
  • How to motivate and reward sales people 
  • Effectively turn customer information into sales knowledge
  • Asses the performance of the sales force and the people who comprise it 
  • Understand cultural forces and how a diverse sales force is important to an organization's success

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السعودية: بناية رقم 4450-6387، شارع الملك سعود، الدمام - 32241، السعودية

الولايات المتحدة الأمريكية: SP-681529134 iParcel 262 سكويجلي بوليفارد، نيوكاسل، ديلاوير 9004-19720، الولايات المتحدة الأمريكية