SMEI Certified Marketing Professional ( SCPM®)/Certified Professional Marketer

SMEI Certified Marketing Professional ( SCPM®)/Certified Professional Marketer

Course schedules

Location Price Course type Delivery method Hours Seats Start date End date
Saudi Arabia
0.00
Professional certificates Class Room 0 Hours Seats 10 20/12/2016 20/12/2016
Jordan
1999.00
Professional certificates Class Room 0 Hours Seats 10 20/12/2016 20/12/2016

This self study course provides applicants with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. 

Applicants gain a working knowledge of practical marketing and business vocabulary. Additionally, applicants analyze today's global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

COURSE OUTCOMES

At the end of this course, you will be able to confidently sit for the SCPM™ exam and:

  • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
  • Analyze how the characteristics of the business environment can impact marketing decisions
  • Analyze the possible impacts of marketing research on a business plan
  • Evaluate how consumer characteristics and behavior affect marketing strategies
  • Compare B2B and consumer markets
  • Compare various considerations in product and services marketing
  • Analyze how integrated marketing communications (IMCs) are developed and implemented
  • Analyze the considerations and process of creating a pricing strategy
  • Distinguish marketing channel options, considerations, and interactions

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